Case Studiy
Smamz
Overview
Smamz is a UK-based eCommerce store specializing in Abayas and modest clothing. Catering to individuals seeking stylish and modest apparel, Smamz aims to combine elegance and affordability for its customers.
The Challenge
Before partnering with us, Smamz had worked with multiple advertisers but failed to achieve satisfactory results. The client approached us with high expectations, requiring not just consistent sales but also a minimum ROAS of 3X to remain profitable.
The Solution
Upon auditing the account, we identified several fundamental issues. These included problems with Merchant Center feeds and landing pages. We corrected these errors, optimized the website, and conducted competitor research to refine the strategy.
We initially launched Search and Shopping campaigns to generate early conversions and gain data insights. Once we hit the first 50 conversions, we transitioned from Shopping to Performance Max (P-Max) campaigns to scale sales volume. Regular optimizations were performed to ensure maximum efficiency and results.
The Result
Our focused approach delivered exceptional outcomes:
- Amount Spent: £9,300
- Conversions: 553
- Cost Per Conversion: £16.8
- ROAS: 5.1X
- Revenue: £47,532
Through strategic planning and consistent optimizations, we exceeded the client’s expectations, delivering impressive profitability and growth for Smamz.
