Case Studiy
RenewSkin
Overview
RenewSkin is a USA-based eCommerce store specializing in skincare products such as collagen supplements, serums, and other beauty essentials. The brand aims to provide high-quality products for individuals seeking effective skincare solutions.
The Challenge
When RenewSkin approached us, the client was running Google Ads independently. While they were breaking even, scaling the business remained a challenge. The goal was to maximize sales while maintaining a ROAS of at least 3X to ensure profitability, leveraging the brand’s healthy profit margins.
The Solution
We started by setting up the necessary tools and ensuring accurate tracking. Initially, we launched Search and Shopping campaigns to generate consistent sales and gather data. Once we achieved momentum, we introduced a Performance Max campaign to increase reach and maximize exposure.
Continuous optimizations, adjustments, and testing were implemented to refine the campaigns, improve efficiency, and drive better results over time.
The Result
Our strategy delivered outstanding growth and profitability for RenewSkin:
- Ad Spend: $40,521
- ROAS: 4.56X
- Revenue: $184,359
By scaling effectively and maintaining a strong ROAS, RenewSkin achieved significant sales growth and exceeded their profitability goals.
