Case Studiy
New Life Rockeries
Overview
New Life Rockeries is a USA-based service business specializing in landscaping and retaining wall construction. They help homeowners and businesses enhance their outdoor spaces with high-quality, durable solutions.
The Challenge
When New Life Rockeries approached us, their Google Ads campaigns were inefficient, with a cost per conversion exceeding $300. The primary challenge was to increase conversions while significantly lowering the cost per conversion to improve overall profitability.
The Solution
We began with a thorough account audit, uncovering fundamental mistakes and inefficiencies in their campaign structure. Tags and tracking were fixed to ensure accurate performance measurement. We also created new, optimized landing pages using Go High Level to improve user experience and conversion rates.
Our initial focus was on launching a targeted Search Campaign to attract high-intent clients ready to convert. After achieving consistent success, we introduced a Performance Max campaign to scale conversions further by reaching audiences across multiple channels, all while maintaining a lower cost per acquisition.
The Result
Our strategy led to exceptional results:
- Ad Spend: $23,000
- Conversions: 690
- Cost Per Conversion: $33.27
By optimizing campaigns and focusing on high-quality leads, we helped New Life Rockeries achieve a significant increase in conversions at a fraction of their previous cost.
