Case Studiy
KikiTextiles
Overview
KikiTextiles is an unstitched fabric store based in the USA, offering premium-quality fabrics to meet diverse customer needs. Focused on style and quality, the business aims to provide a seamless shopping experience for fabric enthusiasts. With a vast range of unstitched fabrics catering to different tastes, KikiTextiles sought to establish itself as a go-to online store for fabric buyers in the USA.
The Challenge
As a new business entering a competitive market, KikiTextiles faced several challenges. They needed to build brand awareness, generate consistent sales, and achieve a strong return on ad spend (ROAS). Additionally, maintaining a low cost per conversion was critical to ensure profitability in the early stages. Without prior ad campaigns or tracking systems in place, we had to start from scratch and create a comprehensive strategy to meet their goals.
The Solution
We started with conversion rate optimization to ensure the website was primed for sales. Afterward, we set up essential tools and software for analytics and tracking. Initially, we launched Search and Shopping Ads campaigns to drive relevant traffic and achieve initial conversions. Once we gained momentum, we introduced a Performance Max campaign, which accelerated overall sales and boosted performance. Throughout the process, we made continuous adjustments and optimizations to refine the campaigns and maximize results.
The Results
Results till Now:
- Amount Spent: $43.2K
- Conversion Value: $311K
- ROAS: 7.20X
- Cost Per Conversion: $9.05
By implementing this strategy, KikiTextiles transformed into a thriving online business with impressive growth and profitability.
