Case Studiy
Azad Carpets & Furniture
Overview
Azad Carpets & Furniture is a UK-based business specializing in carpets, flooring, furniture, and fitting services. Initially operating as a traditional brick-and-mortar store, the business aimed to expand its reach and sales through online channels, tapping into the growing demand for home improvement services in the digital space.
The Challenge
When Azad Carpets & Furniture approached us, they had no online presence—no website, social media assets, or digital tools. As a purely offline business, they needed to transition into the digital world to generate leads and sales. The primary challenge was to create an online identity from scratch and drive qualified leads for their fitting services.
The Solution
We began by building the foundation of their online presence. This included creating a responsive and optimized website, setting up social media accounts, and implementing essential tools and tracking systems for performance measurement. We focused on the website’s SEO, performing both on-page optimization and off-page backlinking (still ongoing) to improve search rankings.
Once the foundation was ready, we launched targeted Google Ads campaigns, starting with search ads to generate leads for fitting services. After optimizing these campaigns and achieving consistent results, we introduced Performance Max campaigns to scale conversions further. Simultaneously, we started Facebook Ads campaigns to reach a broader audience and drive additional leads. Regular monitoring, adjustments, and refinements ensured continuous improvement in results.
The Result
The client was thrilled with the outcomes, as they received a steady stream of high-quality leads.
Combined Stats (Google & Facebook Ads):
- Ad Spend: £4,290
- Leads Generated: 222
- Cost Per Lead: £21.7
- Estimated Revenue: £150,000
Through strategic planning and execution, Azad Carpets & Furniture successfully transitioned into the digital marketplace, achieving significant growth and profitability.
